The BlackBerry, trying to get its smartphone business out of the swamp, finally hits 0 percent market share according to Gartner’s research.
According to Gartner analysts, the market share of BlackBerry, the leading platform for the old times, has declined to 0.0 percent in the fourth quarter of 2016. The company shipped 207,000 phones so far but its out-of-date operation system blocked its further growth. This is not surprising, given that the BlackBerry has been declining for many years and the company has slowly moved to Android.
The Same research also reveals Microsoft’s sales figures and unfortunately, it doesn’t look promising. Microsoft’s market share in the smartphone industry has declined to 0.3 percent from 1.1 percent at the end of 2015. This means that Microsoft has just shipped 1.1 million phones. We should also mention that Microsoft has very high hopes on its new model Surface Phone which will create a whole new category of smartphones if everything goes as expected. This new move from Microsoft has potential to change the game and give Windows OS a bigger share of the pie, which is currently captured by IOS and Android.