According to a new report by Counterpoint Research, iPhone has lost its title as the top-selling phone in China for the first time in five years.
The Oppo R9 in China, where 465 million phones were sold in 2016. The Oppo R9, dominating 4% of the market, sold 17 million units last year. The second iPhone 6s sold only 12 million units.
In 2016, Oppo increased its sales by 109%, while Vivo rose by 78% and Huawei by 21%. Apple’s sales fell by 21%. Xiaomi, known as China’s Apple, is also in decline. The company closed last year with a loss of 21%.
iPhone features are not liked anymore in China
Counterpoint research director Neil Shah says the key features of the smartphone market are fast charging, OLED screen, better battery life and dual camera. While these features are not available on the iPhone 6s, the iPhone 7 Plus, which has a dual camera and a larger battery, is not preferred due to its high price.
According to Counterpoint, the reason Apple can not keep up with the overall growth of China’s smartphone market is the strong demand for mid-range phones in the country. Counterpoint research director Neil Shah thinks sales figures for Apple will probably rise if it develops an OLED screen, which is expected next year for the premium model iPhone S8