Is Online Sports Streaming Becoming Mainstream in South East Asia?

SAN FRANCISCO, CA - FEBRUARY 05: A view of the logo during ESPN The Party on February 5, 2016 in San Francisco, California. (Photo by Robin Marchant/Getty Images for ESPN)

Scroll this

Would you be happy watching your favorite game on cable? If you will ask subscribers today, a lot of them are no longer that pleased. Over the years, viewers have outgrown their usual cable and satellite subscription for a good reason. More and more people today are dumping their cable in North America mainly due to several factors. For one, a lot of individuals find their cable subscription to be quite pricey. Now that technology has made access to entertainment easy and affordable, most people find the usual cable subscriptions to be overpriced while offering a lot of unnecessary things.
Sports programs are mainly the reason why a lot of people stick to their cable and satellite subscription. A lot of people stick to their usual subscription because of live broadcast of sports events that they get to catch only on cable and not on free TV.
The internet has revolutionized the way people watch and enjoy sports. The numbers provide a harsh reality for the cable industry these days. According to a study, as much as 25% of today’s sports programs are broadcasted via the World Wide Web. This number includes both legal and illegal distribution of sports programs online. The bottom line is that people these days have options.

South East Asia as an unexplored region

South East Asia is relatively an unexplored region when it comes to video on demand. Despite the massive popularity of Netflix in North America and other parts of the world, the company is still facing some issues in the region. Netflix is still a relatively new player in the region when it comes to video-on- demand services.
However, it is also good to point out that there are already other players such as iFlix and HOOQ that are both making waves among the countries where they operate in.

Can sports streaming become mainstream?

Given the presence of video-on-demand services, could it be a possibility that South East Asia is going to jump into sports streaming to the point of making it mainstream?
One reason why this can be a possibility is due to the fact that South East Asia is a hotbed of sports fans. From boxing to football, different countries have different popular sport events that online sports streaming providers can take advantage of. The Philippines, for instance, is known for its basketball crazy culture. Thailand, on the other hand, loves their Muay Thai and prizefighting in general.
A lot of companies can take advantage of bringing the sports South East Asian demographic wants in order to make a name in the region.

 

Highly competitive price range

If you will compare the price range of cable versus sports streaming service providers, it is easy to pick the latter because of its fairly affordable price. You can already enjoy one-year subscription for roughly $50. If you will check what subscribers pay on beINCONNECT, you will notice that they are just paying a
fraction of what they are actually going to pay if they decide to stay on their cable or on satellite subscription.
If you think that you can’t maximize a one-year subscription from these companies, it is also possible to simply just avail of a one-day access.
What exactly can you get from sports online streaming services? A lot of companies differ when it comes to what they are offering. However, there are some companies that can even offer up to 600 hours of live sports broadcast every week. In addition to this, you can even enjoy replays and have alerts in order for you not to miss any of the games that you want to catch.

Apt for new technology

Another reason why online sports streaming might become mainstream is due to the fact that it is adaptable to new technologies. You don’t even need to be in front of a computer in order to watch your favorite game. You can connect your gaming console like your PlayStation 3 or 4 and be able to get access to the games that you always wanted to watch.
Another reason why a lot of sports fans are embracing online sports streaming is due to the fact that they can enjoy the games that they always wanted to enjoy in high definition. Yes, viewers no longer want pixelated videos.
Entertainment options have expanded over the last years. In fact, some people don’t even own a television in their home. That is for good reasons. You can now access entertainment using different devices making it possible for people to do the same when it comes to the sports that they love.