The next major event for Apple appears to be AR, in other words, augmented reality. The opinion of Apple in this regard is that AR technology will be as big as the iPhone for the company.
Tim Cook had previously mentioned his interest in AR technologies, but now the Apple CEO says “I view AR like I view the silicon here in my iPhone. It’s not a product per se, it’s a core technology,”
In an interview with The Independent, he said, “I think it’s a great idea, like a smartphone.” “Smartphones are something everyone uses, and I do not think the iPhone is for a specific age group, country or vertical market: it’s for everyone, I think AR is so big, it’s huge, I’m excited about things that can improve a lot of lives.”
AR apps could bolster the company’s Services business. The tech’s growing popularity could help drive revenue growth for the company’s software business. For example, Pokémon Go could generate up to $3 billion in revenue for Apple over the next one to two years, according to Reuters. That’s important as the company continues to focus on building its Services business into a bigger revenue generator. ¹
There are also rumors that the technology giant is working with Carl Zeiss, a German optical manufacturer to make a light AR glasses together